My name is Njideka Appolus-Chu, I am Ajuriobari's mom. I am an accountant by profession and worked with leading financial institutions in our country before venturing into entrepreneurship. Dedicating myself to starting and nurturing a business to success and simultaneously managing my career as a banker was almost impossible. I was able to manage the infancy of my business on the side, during weekends, but for me to grow it significantly, I had to put in more hours, that leaves me with no other choice than to quit my job. Walking away from a promising, steady income and a long-term opportunity for something unpredictable was scary -- especially for one who has never run a business before. Unfortunately, there’s no easy way to address this. I just thought through my decision logically and did not ignore my instincts.
Value is the amount of worth ascribed to something, the degree to which something is prized or has merit. Values are the beliefs that each person considers as important for him/herself and possibly for humanity as a whole. Values are very important in parenting since they deeply influence all behaviors, attitudes and affect our decisions and relationships. For a value to be truly your own, you must act on it and your behavior must reflect it – not just verbally accepting it, or think that you should follow it.
The following common sayings refer to the important concept of acting in concert with your values in order to have internal integrity:
- walk the walk not just talk the talk;
- actions speak louder than words;
- children do as they see, not do as they are told to do.